BRAND CLARITY: The problem with trying to appeal to everyone.
Trying to speak to everyone usually makes things feel less human.
A lot of organisations soften their message to reach more people.
But the more generic something feels, the harder it is to connect to.
People respond to things that feel relevant to them.
That’s usually what stays with people.
The bigger picture.
Every brand has something worth saying. The challenge is helping the right people hear it. If you're wrestling with that too, we'd love to have a conversation.