There's a big difference in being visible and being memorable.
FIFA told non sponsors to cover their branding during the World Cup.
For most brands, that's a problem.
For Levi's, it became a PR opportunity.
When your branding is iconic enough you don't always need the logo. The shape, the design, the distinctive elements of the brand do the talking.
In trying to protect sponsor exclusivity, FIFA gave Levi's even more attention than their logo ever would have. The social update is awesome!
There's a big difference in being visible and being memorable.
The bigger picture.
Every brand has something worth saying. The challenge is helping the right people hear it. If you're wrestling with that too, we'd love to have a conversation.